How can Zalo Mini App boost brand interaction?

With over 100 million users nationwide, Zalo has become one of the most popular social media applications in Vietnam. The popularity of Zalo has created significant potential for Zalo Mini app as a brand promotion tool with numerous prominent features. Brands can leverage the features of Zalo Mini app to build and develop a compact application that encapsulates their features and products.

Prominent features of Zalo Mini app

  • Push Notifications: Zalo Mini app allows brands to send push notifications directly to users. This enables brands to announce promotions, special events, latest news, and other important messages. This feature helps brands reach users more quickly.
  • Integrated Chatbot: In addition to push notifications, it allows direct integration of chatbots into the application. Chatbots are automated tools that can answer and interact with customers, helping brands save time and resources in customer support. Chatbots can provide the necessary information, answer queries, guide product usage, and even go further to facilitate direct transactions. Using chatbots in this platform creates a convenient and fast interaction experience for customers, thereby enhancing satisfaction and positive interaction with the brand.
  • User Segmentation and Ranking: An essential feature of this app is user segmentation and ranking. It provides the ability to segment users based on criteria such as age, gender, interests, and usage behavior. Businesses can establish membership ranking policies with different privileges for each customer segment based on their level of loyalty. This allows brands to create targeted campaigns for specific audience groups accurately and effectively. Brands can create customized content and provide special offers to each user group, enhancing interaction and motivating customers to take desired actions.

Wrap Up

Zalo Mini app is a powerful tool to convert target customers into loyal ones. By effectively implementing these strategies, businesses can create an outstanding customer experience, build long-term relationships, and enhance customer loyalty. Additionally, it helps businesses save costs and increase efficiency by utilizing a multifunctional tool.

If you still do not know where to start in building or creating your Zalo Mini App, TESO – we are ready to help you out at any time. You can schedule a call with our expert here:

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